TechWriting and Speaking

4 Ways To Land Potential Employers As A Content Writer

A Potential Content Writer

If you’ve just stepped into freelance content writing or already have freelance experience, one common thing all writers face is finding clients that provide consistent work.

While you know many clients are looking to hire freelancers for writing services, you still face trouble landing the potential ones. Even if you spend a lifetime waiting for freelance clients to bang down your door, it’s never happening. Not unless you keep in mind some tried-and-true marketing tips established that successful freelancers use. They can help generate more clients, get higher-paying projects, and more consistent work.

Ways To Get Freelance Writing Clients

  • Hunt For Job Board Ads

New to freelance writing and want to find quality jobs? Then responding to a remote job ad is your best bet. You can begin by visiting freelance writing sites (such as Problogger, Contena, or Blogging Pro) to see if there are any open positions. So long as you know how to write a persuasive pitch and have a few writing samples under your belt. You have a good chance of immediate landing projects from potential clients.

  • Build Your Portfolio

As we stated earlier that it’s unlikely that clients will come banging down on your door, offering you work. But that doesn’t mean you can’t take steps to make it easier for them to find you – simply put, build a portfolio.

When you put together a website or online writing portfolio, it should include your best work. A writer’s website lets interested clients view your work and get in touch. You have to take care of one thing pick a niche and clearly state that niche on your freelance writer’s website if you want to get lots of high-paying clients. Narrowing down your niche helps you establish yourself as an expert within your niche. And when a client does visit your site, they’ll most likely contact you to learn more about your services.

  • Use Social Media To Market Your Skills

Social media is more than a means to communicate. As a full-time freelancer, you can easily promote your work on professional social media platforms like LinkedIn, Facebook, and Twitter. To avoid confusion, we will stick to LinkedIn for this example. So, we all know that LinkedIn is more than a job-hunting site for corporate employees. It has become a major tool for showcasing your expertise and getting freelance writing clients.

How so? Because of its job board.

When you go to their job board and put in the word “writer,” you’ll get numerous suggestions from various industries looking for writers. But that isn’t the case with potential clients. They aren’t just searching for a general “freelance writer.” They’re searching for someone who’s an expert in a particular niche, such as a B2B freelance writer, copywriter, or creative writer.

It all comes down to having an outstanding profile and using the right keywords for your niche. This way, clients will have an easier time finding you when searching for a content writer related to their industry.

  • Start Cold Pitching

Cold pitching refers to reaching out to potential clients and explaining how you – a freelance writer – can help grow your business. While it may seem scary, it is among the most effective ways to land clients because instead of applying to job boards, you will be reaching out to your ideal clients.

So, how does cold pitching work?

First, find companies to pitch to and identify their pain points. For example, you see that they’re struggling to grow their online presence, and you think your content can help with that. You could send them a cold pitch offering your services and asking if they’d be willing to let you help them.


Finding clients is a challenge even experienced freelancers face. But, it’s not something that can’t be overcome. If you put these above-given strategies into action, you’ll find yourself surrounded by freelance clients in little to no time.

If you’re still having difficulty finding freelance clients regarding blogging, copywriting, or creative writing, consider contacting platforms like Red Eye Sports USA. They’ll surely be able to link you with some potential employers around you. Visit today!

Red Eye Sports USA

Red Eye Sports USA is an online platform that shares details about the top brands and what they offer to their buyers, along with the latest news regarding their products and services. They also act as a portal for Freelance Content Writing jobs, SEO Services, and Web Hosting Sites. To know more about top brands in the market, you can contact Red Eye Sports USA anytime.

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