.The COVID-19 pandemic caused a big drop in production and supply chain disruptions. But with the resurgence and growth of manufacturing over the past year, digital printing has become more attractive and profitable. This sets up digital printing to become an integral part of the packaging industry for years to come.
According to a recent report by Allied Market Research, global digital printing for packaging is estimated to reach $49.9 billion in 2031, growing at an impressive compound annual growth rate of 9.1%. Here are 6 reasons why digital printing is poised to transform the packaging industry:
Digital printing technology is set to revolutionize the packaging industry in the coming years, with a number of advantages over traditional printing methods. Here are six key reasons why, these factors will help drive digital printing’s transformation of the packaging industry.
- It offers faster turnaround times
- Enables short-run jobs
- Supports customization and personalization
- Compatible with more sustainable materials
- Virtual Labeling for Package Printing
- Cost-Effectiveness Analysis
Supports customization and personalization
Demand for personalized and customized packaging is growing rapidly, indicating growth in the digital printing industry. A report from Zion Market Research suggests that the market size of customized packaging will reach $3.5B by 2024, with a compound annual growth rate (CAGR) of around 4.8% (starting 2018). This increased demand for custom-made product packaging clearly indicates that customization and personalization are perceived as supports to draw customers.
With the help of digital printing and e-commerce, manufacturers are now able to customize and personalize their products for a unique experience. Subscription boxes in particular have become even more popular during the pandemic due to digital printing’s remarkable flexibility. With personalized notes, names, and images printed on the packaging, brands can easily foster loyalty among customers and get products ready for social media exposure.
Enables short-run jobs
Digital printing provides businesses with an efficient way to handle short-run jobs. This technology allows for quick and customized packaging, which is becoming increasingly necessary for retail businesses to stay competitive. With digital printing for packaging, companies can effectively manage many SKUs, promotions, and marketing campaigns – all essential aspects of success in the rapidly changing market.
Digital printing technology enables businesses to create short-run jobs without any additional costs or labor. This means that manufacturers are able to carry out cost-effective and targeted marketing campaigns by creating custom packages for different geographical and demographic segments, something that would be too expensive or infeasible with traditional offset printing techniques. Digital printers can remain economical even when processing orders as small as ten units.
It offers faster turnaround times
With digital printing for packaging, small- and medium-sized enterprises can easily bring their ideas to life without the hassle. Packaging printing services such as Thinkink Packaging provide intuitive interfaces that make it easy to visualize a finished product online, select from a range of sizes and materials, and add visuals with just a few clicks. Thanks to this do-it-yourself approach to packaging printing, businesses can save both time and money—especially useful now that remote working is becoming more common. Plus, digital printing offers faster turnaround times as well.
For companies looking to increase the speed and efficiency of their manufactures, digital packaging offers a way to do so. With the advancement of technology, turnaround times are much faster when using digital printing than conventional methods. To experience this technology first-hand, check out www.thinkinkpackaging.com and design your own personalized packaging today for free.
Compatible with more sustainable materials
Digital printing is becoming increasingly more compatible with more sustainable materials, making it the greener option compared to offset printing. As buying power from Generation Z grows, small steps towards sustainability become ever more important.
Through digital printing, packaging materials have become more sustainable and compatible with a variety of products. Many of these materials can be completely recycled and are often produced from recycled resources. Rigid containers and mailing boxes are eco-friendly alternatives to bubble wrap and create a unique experience for customers by making them feel special through a customized box. That is more likely to be reused as a showcase or an organizer rather than thrown away.
Virtual Labeling for Package Printing
Virtual labeling is a powerful technique to help businesses better identify their products and optimize the use of space in package printing. By utilizing QR Code technology, companies can create virtual labels that are scanned to access product information. This provides customers with an efficient way of accessing crucial information about their purchases and helps businesses establish brand recognition.
Digital variable data printing allows for virtual labeling of package printing. This gives companies the ability to include valuable information such as QR codes, brew charts, tasting notes, and a profile of their sustainability efforts by showcasing the farmers who are harvesting the materials used. This provides an extra layer of engagement with customers that can help strengthen brand loyalty.
Augmented reality (AR) in retail is expected to reach $61.3B by 2031, which will be greatly enabled by well-printed packages. Virtual labeling, also known as augmented reality, can also contribute to this progress by allowing digital labeling of packages. This technology provides an effective way to create printed labels without producing unnecessary waste.
Cost-Effectiveness Analysis has been making waves in the world of printing technology. While offset printing was initially favored for its higher quality, advancements in both Ink Jet and full-color printing have made it just as possible to get excellent results. The debate now is which form of printing offers the best overall value for money, making cost effectiveness a vital factor in determining the most appropriate method to use.
However, with advances in technology and the quality of digital printing. It has become increasingly popular for short run jobs. Where there is no noticeable difference in quality between offset and digital. Thus, when weighing up the costs and benefits of printing jobs, cost-effectiveness analysis plays a key role in determining which option is best.