Why Should Event Planners Develop An Event App? Many event planners are still reluctant to develop an event app even though most attendees use mobile devices like smartphones and tablets at events today. Event planners will argue that their clients don’t need or want an event app, so it’s not worth the time and effort required to develop one. But this couldn’t be further from the truth!
Here are seven tips for developing an event app that your planners will love!
1. Simplifying client needs
As an event planner, you are always looking for ways to simplify the needs of your clients. An event app can be a great way to do this.
- The main purpose of an event app is to make it easier for attendees by giving them all the information they need on their phone, such as the agenda and location.
- You want the process of downloading and using your event app to be as simple as possible, so focus on simplicity when designing it.
- Include links to other sources like Google Maps or Yelp, so users have additional options if they need more information about parking or nearby restaurants.
2. Aesthetic UI
An event app should be designed with the user in mind. The aesthetic should be clean and simple, easy to navigate, and visually appealing. The app should also be designed to work seamlessly with the existing event website and other marketing materials.
One of the best ways to ensure that your event app looks and works great is to hire a professional designer. It’s also important to choose a platform that is easy to use and integrates well with your other marketing materials. Most designers will have experience using leading event app platforms, so it shouldn’t be difficult to find one who can help you develop a great app.
3. Event app marketing strategy
Developing a marketing strategy for your event app is essential to ensure that event planners will not only be aware of your app but also want to use it. Get your target audience on board early: Market research is key, and so you need to identify which audiences would most benefit from using an event app.
With this in mind, make sure that any time your target audience uses their device, they see information about your app and what it does. For example, they can include links on email footers or include advertisements on the homepage of their favorite website.
4. Lightning-fast support and in-app chat
When it comes to event apps, support is key. Make sure your app has lightning-fast support so event planners can get help when they need it. In-app chat is also a great way to offer support and connect with event planners in real-time . Let’s say you’re having trouble finding the location of an event on the map. A quick question through the chat window will lead you right to what you’re looking for!
- Great customer service
- Lightning-fast support
- Helpful in-app chat
5. How much does it cost to develop an app?
How much does it cost to develop an app? This is a common question with no easy answer. The cost of developing an app depends on a number of factors, including the size and complexity of the app, the platform it will be built for, and the experience of the development team.
What we can say with certainty is that many companies spend anywhere from $5,000-$150,000 or more to get their app up and running. That’s not chump change! But there are things you can do to keep your costs down:
- Hire someone who knows what they’re doing.
- Work with a designer who knows how to build an app.
- Choose platforms wisely – don’t want to build a Facebook Messenger chatbot if nobody uses Facebook Messenger anymore.
- Do research upfront – know exactly what you want your app to do so you don’t pay for unnecessary features or functionality.
6. The purpose
The purpose of an event app is to make the event planner’s life easier by providing a one-stop shop for all the information guests need. For example, the event app could include driving directions and parking options or hotel room rates. It can also be used as a ticketing system, a fundraising tool, and a marketing campaign. If you’re planning your own event, developing an event app may save you time and hassle in the long run.
7. How will you market your app?
When you’re planning to launch a new event app, it’s important to think about how you’ll market it to event planners. The best way to get the word out is through referrals. And by reaching out to the right people and influencers who will be your biggest fans, you can achieve this easily.
Let them know what you’re working on and ask them if they want to test the app before its release. If they say yes, send them a link where they can download it early or put in their email address so they can receive updates from you on when it will be released.
Event planners are always looking for ways to make their events more efficient and run smoothly. An event app can be a great way to do this, but only if it is well-designed and user-friendly. Hire mobile app developers who have experience with event planning apps. Talk to a Mobile App Developer Who Is Familiar With Events & Venues – Developers who have experience with event planning will be able to use their knowledge and skills to design an app that’s perfect for your specific needs.