The purpose of this guide is to give beginners an idea about search engine optimization. I did some research work and tried to answer some important questions. I’ll start with the first and most important question.
SEO is a combination of strategies that aim to increase the visibility of a website and improve its positioning in search engines. We can say that this is a way to inform search engines about the quality of a website in order to attract more organic (non-paid) traffic by improving the search engine rankings of the site.
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For the most part, it depends on the content, structure, and links to the website. It is in this direction that it needs to be developed.
But remember: SEO-optimization is aimed at improving the interaction with the search engine, but you should never forget about your audience. User experience above all! Do you already have questions? I hope to answer all your SEO questions in this article. We move on.
Is SEO necessary for your site?
To answer this question, let’s remember what I already wrote about – SEO is necessary to improve the visibility of the site. And here’s why: search engines are the biggest and best source of internet traffic. You probably already know the main ones:
Of course, social networks (Facebook, VK, Twitter, Google+, etc.) are also able to attract a range of visitors to your site. But search engines remain the main source. Some of my friends still use the Google search bar to access Facebook.
SEO beginners always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.
Another reason search engines are unique is that they provide targeted traffic. People are looking for exactly what we offer. User search queries are the words that are entered into the search bar. These words are crucial. If the SEO is not that good, our website will be ignored by the search engines.
Targeted traffic is an improvement in the level of income. So feel free to invest in SEO if you really want to make money. And if you do not have time to do SEO on your own, then the O`Es team can help you promote your site.
Would you like to be without SEO?
At this point, you might be thinking something like, “Dude! This is exactly the same question as the previous one! You just explained that no SEO means no search engine traffic!”
Yes! You’re right. But I want to dwell on this in more detail. I’m sure you won’t mind after reading the following interesting information.
After your site is launched, search engines crawl it to figure out what kind of site it is. Now, when a user searches for something related to your site, search engines will display your site in the search results. Search engines are a brilliant machine, and they are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.
That’s why SEO is necessary. SEO optimization helps search engines find out more about a website. The right SEO optimization will attract thousands of users, while the wrong one will lead to almost zero traffic.
To sum up
SEO optimization not only makes your site’s content available to search engines, but also improves the site’s ranking by positioning it higher in the search results. Therefore, you will be easier to find. The competition is ever-increasing, and those involved in SEO undoubtedly have a clear advantage in terms of driving a website in traffic and attracting an audience.
I hope that now the concept of SEO has become clearer.