Best Time to Send Email Marketing in 2022? When should you send your email to maximize your open rates? During the week, Tuesday, Thursday, and Friday are all good choices. If you’re unsure of when is the best time to send an email, read on to learn more about the best time to send email. In 2022, we can expect email open rates to be lower, but we don’t know how to determine when is the worst time to send an email.
Tuesday
While it is not surprising that Fridays are the best day to send email marketing, Mondays aren’t as successful. Emails sent on Mondays have a lower open rate and lower revenue per recipient. According to data from Klaviyo, Tuesdays are the best days to send email marketing.
Although Sundays are bad for open rates, the day is still the best day to send emails if you want to get a high click-through rate. Depending on your audience and the type of email you are sending, there’s no one right time to send an email.
The most successful time to send email marketing emails depends on how you will measure success
For example, how many people click on a link or open an image in an email? Although click-through rates are always lower than the overall open rate, some people will open an email and never click on a link. In addition, the optimal time to send an email is between nine and 11 a.m.
When most people are at work. Digital Specialist, even when they’re not working, people check their email inboxes before leaving work. The most profitable email time may be a Tuesday afternoon. Those who work during these hours might be more interested in a Tuesday campaign. And if you’re trying to send email marketing campaigns to busy office workers, Tuesday may be the best day to send them.
Wednesday
The traditional “best” time for email campaigns has flipped the script. Mid-week emails during the work day are still relevant for desktop users, but mobile users spend more time on the web after work, so the best time for email campaigns is now in the morning.
Here are some tips for maximizing your email marketing campaign. In a business that sells products online, it’s critical to understand your target audience’s behavior.
Tuesday – Emails sent on Tuesday receive the highest open rate, at 18%
You should avoid sending too many emails during this day, as you may annoy your audience and drive them away from your site. Thursday – After the weekend, it’s the second best time to send email marketing. Mondays and Fridays are generally not considered good days to send emails, but they’re still a better alternative than sending an email on a weekend.
Tuesday – If you’re sending emails on the weekend, you’ll probably have trouble reaching your subscribers if they’re out playing with their kids. Wednesday – While most emails are opened on Tuesdays, there’s no guarantee that your email will be opened on Wednesday. In fact, sending your emails on Tuesday can even get you no response from your subscribers, as they’ll be distracted with their children.
Thursday
According to the latest study conducted by Klaviyo, the best time to send email marketing in 2023 is Thursday. Emails sent on Thursday are more likely to get opened, click-through rate, and revenue per recipient than those sent on any other day. Tuesday emails have lower open rates and revenue per recipient. Thursday emails perform the best for revenue per recipient and overall open rate.
Here are other important factors to consider when sending emails
The traditional “best time to send an email” is no longer relevant, as user habits are constantly changing. While mid-week mid-day makes sense if desktop users are opening their emails at work, mobile users are more active late at night.
According to the study, email marketing campaigns sent on Tuesday and Thursday have a higher open rate than those sent on Monday and Friday. However, you may want to consider sending weekly newsletters on other days instead.
Friday
Emails sent on Tuesday and Thursday are considered to have the highest open rates. Tuesdays are especially effective at meeting open rate goals and boosting site traffic. Emails sent on Fridays are still better than sending them on the weekends.
This is the best time to send email marketing to a business’s list. However, there are some things to keep in mind when choosing the best day to send emails.
A recent study by Marketing Sherpa revealed that subscribers like to receive a fixed frequency of marketing emails
However, email recipients might not necessarily open emails sent on Friday, which may be due to cultural reasons. Then again, Friday emails are not expected to have impressive open rates. According to Klaviyo data, Friday emails have the highest click-through and click-to-open rates, but the lowest monetary returns.
Another study by Campaign Monitor found that the best time to send an email is the evening before Friday. This was a surprise, as many businesses send their emails on Saturdays and Sundays. While these may not be ideal for B2B businesses or online stores, they may still be the best time to send an email. The study uncovered other email marketing statistics that show Friday is the best day to send an email.
Saturday
According to a study conducted by Campaign Monster, Saturday is the worst day to send email marketing. This is because email subscribers are not likely to interact with your emails after hours. Plus, people who receive emails in the middle of the night don’t usually make purchases.
So, you should avoid sending emails on Saturday. Saturday has the lowest average email open rate and click-through rate. This means that the best time to send email marketing on Saturday is at least two hours before your recipients are awake.
When it comes to sending emails, Monday is second in line with Friday
However, Tuesday and Wednesday come close. While Monday has a lower open rate than Friday, it has the second highest revenue per recipient. If you want to send emails on a specific day, you should choose a day where you can reach the highest number of people.
However, if you want to reach a wide variety of people, you should send an email on a weekend.
Sunday
In the future, most marketers will realize that the best time to send email marketing is Sunday. It has been shown that Sundays have lower open rates than other days of the week, including Monday and Friday. However, Sundays are better than other days of the week because most people do not check their email inbox on weekends.
In addition, sending emails on Sunday evenings increases website traffic and revenue per recipient. According to HubSpot data, the best time to send email marketing is Sunday. Emails are opened more on Saturday and Sunday, while Monday and Wednesday have higher click-through rates than the other days.
According to HubSpot, emails sent on Friday received the lowest open and click-through rates
Sunday is still the best day to send email marketing because of its low competition. However, it may be time to adjust your schedule.
It is important to consider who you’re trying to reach. If you’re targeting college freshmen, for example, send your emails on Sunday at 10 am. Your email recipient may be more likely to open your email in the morning, while college-aged adults will open it in the late afternoon and evening. However, the best time to send email marketing on Sunday will still depend on your target audience.
Early morning
When is the best time to send email marketing messages? The best time to send your emails depends on several factors, including the time of day people are most likely to check their emails, whether they are in bed or awake. Generally speaking, email opens and clicks are highest at 8 am, while the time for finishing work is the best time for email scheduling.
If you’re trying to reach a workaholic audience, you may want to send your emails at that time of day. Most people check their inboxes at 10am, so sending emails in the morning is the most effective time to reach your subscribers.
You can extend your time frame to four PM before the peak open time starts to decline. After six pm, the email opens rate decreases dramatically. To make your emails more effective, use email marketing software to customize and optimize each email. The time difference between weekdays and weekends is significant for email opens.
Between 9 pm and 9 am
The optimal time to send email marketing depends on your subscribers’ time zone. For example, if you sell to American consumers, you should send your emails between 6 am and 9 am. In Canada, the best time to send email marketing is between 9 am and 10 am.
In the US, the best times to send emails are between 6 am and 9 am. On the West Coast, sending email marketing during the day is the best time to send emails.
However, if you want to increase open rates, you should avoid sending your emails between 3pm and 4pm
It is true that people are in a mid-afternoon slump. By 4 pm, they’re probably mentally tuned out. And by 5 pm, most workers are out of the office. This leaves a few hours for commutes and dinner. As such, the next recommended time to send emails is between 8 pm and 9 am.
This time frame has a better chance of being opened, particularly if the email is tailored to your audience’s lifestyle. For Homepage click here
