As seen on Instagram stories, It’s no laughing matter to tend to a brand in the modern day, when competition and saturation have risen to unprecedented levels. As a result, astute business owners are looking for new ways to expand their reach and satisfy the needs of their clientele while remaining competitive.
Without question, Instagram Stories has grown in popularity among businesses to advertise and brand their wares. One-third of the most-viewed Stories are from companies, and Instagram can reach 849.3 million people with advertising, according to research published by Hootsuite®.
Instagram Stories For Business Branding
Before getting into the specifics, it’s worth noting that Instagram stories are a fantastic tool for establishing and maintaining contact with an audience.
Without further ado, let’s get into the concrete steps you can take to optimize your profits by making the most of Instagram Stories.
Step 1: Integrating External Linking Resources
First and first, you should know that not everyone has access to the “insert link” option. You need 10,000 followers or a verified account representing a well-known company or celebrity to gain access to this section.
Including interesting news about a new product or service, or even future events that your company wishes to communicate to the audience, is made possible via the link. The reader may swipe up at any point in your tale to see additional information.
Adding a link to your Instagram story is as simple as logging into your account. Swiping left to begin a new tale, and then tapping the “Insert Link” button at the top of the screen. After seeing your content, users may tap the “See More” button or swipe up from the bottom of the screen to access your website.
Step 2: Customer Interview Process
To share customer interviews with your audience, you may post them as Instagram stories on your account. By showing consumers how your products or services have helped others in the past, you may gain their trust and boost your brand’s reputation. It’s a great icebreaker when potential clients or employees see that others have satisfied with your brand, products and services.
Before making your Instagram stories, you should check your competitors’ stories and find out the idea “how to get more Instagram story views” for your content. Then, create stories that rapidly captivate your target audience’s attention and they should take interest to visit your products.
Users may get a lot of useful knowledge through customer interviews, as they can imagine what it would be like to interact with your business. Look for workable remedies to their problems using your products and services.
Step 3: Putting Do-It-Yourself Products to Use
You may also demonstrate items by including tutorial videos and do-it-yourself guidelines in your Instagram stories.
Instagram Stories makes it simple to share well-selected, previously prepared material that you believe will pique the interest of your followers. New employees and consumers might be attracted by showcasing your items and providing examples of their applications. They will understand what you’re offering for the first time and be likelier to give it a shot.
Step 4: IGTV Videos
Independent of Instagram, IGTV videos allow you to provide your audience with in-depth video content. You may set up a channel and post films online that are up to an hour in length and optimize them for mobile visitors.
A video may be added to your Instagram by tapping the “+” button in the app’s footer. Simply choose the video you wish to upload, press Next, and then choose the “Long Video” option. Branding video series may be launched on IGTV to hook people on your channel.
Moreover, Video tutorials and Q&A sessions can be shown on them as well. You may use Instagram as a substitute for a YouTube channel and experiment with all of its features to your heart’s content.
Step 5. Quizzes And Polls
Instagram stories might be the best place to offer competitions, quizzes, and polls. Because they are interactive and aim to increase user engagement. Instagram stories are a fantastic tool for getting personal with your audience, posing questions, and gleaning invaluable insights and knowledge.
Instagram’s meteoric rise to popularity in the online world has coincided with a sustained uptick in brand activity. Influencers and brands are flooding Instagram Stories with high-quality visual and video content and interactive features. If you want to build your Instagram following, you may hire a service. But ensure you get the proper one and ask for “clean slate” services.