It’s Time To Update Your QR Code Marketing Campaign
According to Statista, the current data shows that 78 percent of the world’s population owns a smartphone. This is causing an increase in the usage of QR codes in marketing, which is a developing trend. Given that this figure has been steadily climbing for some time now, it would appear to make perfect sense for businesses to put more effort and resources into incorporating advertising campaigns that make use of codes of this kind.
The primary benefits that may be obtained from QR codes are a rise in the level of customer interaction, an improvement in the convenience with which customers can access information, and a rise in the number of conversions that organisations experience. If your competitors are not currently utilising these forms of promotion, incorporating them into your campaign may provide you an advantage over those competitors.
How are Quick Response (QR) Codes Being Utilized in Marketing Today?
A Quick Response Code, often known as a QR code, is a barcode that consists of two dimensions. You can access the information that is hidden behind a QR code by utilising the camera function on your smartphone or downloading an application that reads QR codes.
To view the content of the QR code, all you have to do is point your smartphone’s camera in its direction. In today’s world, they frequently use QR codes to add a digital layer to a product or flyer by providing a link to a specific URL. They help establish a person’s identification, are cost-effective in terms of the materials used, are safe and secure, and are quite simple to use in this day and age due to the fact that they can be edited and their size adjusted. Access to WiFi, product packaging, marketing, business cards, promotions, and discounts are some of the possible applications for them.
According to Sharon Von Donkelaar, chief marketing officer at Expandi, located in Eindhoven, the Netherlands, “the user benefit is the most crucial thing to consider when incorporating a QR Code in your campaign.” The distribution of the product or service should put a strong emphasis on promptly satisfying the end-user for QR codes so that they can use it successfully in marketing. “The code ought to provide the user with something useful, either immediately or something they can store for later use. Focus on guiding customers to limited information, desired coupon discounts, or to accomplish an action that otherwise wouldn’t be feasible without a mobile phone, and you will have a far better chance of retaining their attention “Donkelaar says.
Best Practices in Marketing with a QR Code
When it comes to QR codes, as with any other marketing medium, the ideal strategy is to add value. Make sure that each QR code links straight to the source of value (the promotion, the checkout, etc.), and that it does so with the fewest number of clicks possible. This removes restrictions that prevent users from acting on their interests and spending time learning about your brand, which is a strong tool in marketing because it removes barriers that impede users from acting on their interests.
If you want your QR strategy to be successful, you need to make sure that your data management system can record any interactions with QR codes. This will allow you to use the information to personalise the experience that the customer has across all of your channels.
When developing a strategy for marketing based on QR codes, the following are some best practises to adhere to:
- The QR code ought to be at a size that is manageable, making it simple to scan.
- You need to make sure that your QR code is visible in all of the appropriate and accessible locations.
- Below the QR code, please include any extra information.
- Make it possible for individuals to obtain the information contained on the QR code through other means.
How Can Businesses Use QR Codes in Their Marketing Strategy?
They may track customers and they nurture their needs more effectively throughout their whole journey when using QR codes. “QR codes give marketers the ability to generate short branded links, position them nearly everywhere, generate QR codes from those links, and incorporate them into their marketing campaigns. Print media, billboards, shops, stickers, t-shirts, and just about everything else you can think of. They are able to track their links in order to see how clients are transitioning from physical to online interactions “According to Toby Gabriner, CEO of Bitly, a company based in New York City,
You can also use QR codes to drive app-based opt-in interactions as described above.
This brings a host of analytic opportunities and touchpoint signals that they can capture and then use to take the story out of a one-off QR moment and transform it into a longtail digital storyline that they deliver to that particular user. “Not only are QR codes the source for increasing offline interaction prompts with things like restaurant menus, store information, product information, directions, and other similar things, but the “second-screen” revolution is seeing connected TV campaigns literally display QR codes on the TV screen because brands know that every household is also on their phone or tablet while watching TV,” shared Brent Ramos, director of product at Denver-based Adswerve. “Not only are QR codes the source for increasing offline interaction prompts with things like restaurant menus, store information
This enables advertisers to take advantage of another chance for QR engagement, which they use it to expose brand-recall or relate CTV impressions to conversions on second screens. Therefore, in order to get your clients to scan your QR codes, you need provide them something of comparable value in exchange. You could try to conduct promotions that are exclusive to your site. For instance, you could provide a minor discount on the customer’s subsequent purchase if they participated in the conversation on one of your social media profiles. Your internet presence and the percentage of customers you keep could both benefit from your doing so.