Reasons Why Your Google Ranking Dropped Dramatically

Imagine that you check your ranking report when you wake up one morning and discover that your site’s well-earned rankings have drastically changed. It vanished from Google’s top 10 and top 100 results, leaving no trace behind. It probably isn’t the world’s best sensation. This is not a scary story, but you should acknowledge that it is likely to occur at some point and that you should be prepared to manage such situations.

For your protection, we’ve provided you with the following SEO find-and-fix suggestions. Just be prepared to bounce back from whatever caused the ranks to plummet like a superhero, without panicking or making a mess of things.

Your writing’s genuine quality marketing essay topics uk based has an impact on your rankings. The days of publishing a poor 500-word post and hoping to get on page one of Google’s search engine results page (SEPR) are long gone.

1.     Manual Operations

Your website may be receiving a penalty from Google if you notice a sudden and severe reduction in its rankings. The application of manual actions does not occur as a result of algorithmic changes.

It’s almost certain that you are receiving a Google penalty if your website continues to rank well in rival search engines like Yahoo or Bing. You should resolve the issue and have the penalty canceled, whether it was a manual or automatic punishment.

Check the Manual Actions section and the messages menu for any warnings. You can find a list of situations where a Google employee discovered that particular pages of your website did not adhere to their rules here.

2.     Differences in geolocation

According to the location where the search was conducted, your rankings will vary. In order to obtain a more detailed and accurate picture of your rankings, you must check them over a number of different geographic areas. Have you ever observed that if you conduct the same search as someone else, you might receive radically different results?

Additionally, you will get different results if you conduct a search while connected into your Google account, then conduct another search after signing out. Google will examine and consider websites you have already visited, your location, and even the device you are using before displaying your search results, which is the reason behind this.

3.     Enhanced Competitors

Your rankings could decline and you could lose visitors even if you take all the essential precautions. You can use software to find out what changes your competitors have made. They might be conducting their own SEO campaign, so you can check to see whether they have received a surge of new backlinks using backlink monitoring tools.

Therefore, while choosing keywords to rank for when generating content for SEO, you need to be careful. You must choose a distinct specialty for people to Buy Marketing Essay inside your desired domain for your upcoming blog post themes. (dissertationproposal.co.uk, 2020) Make some of the same modifications, but do them better, once you understand what your rivals did to surpass you.

4.     Inside-Out Navigation

The material on your website can be found in a variety of places, thanks to your website’s navigation.

In order to navigate inside, try to have a flat, narrow structure that is two or no deeper than three levels. If a visitor has to click on your website too frequently before finding what they want, they are more likely to leave. There’s a chance that search engines will stop crawling information that is hidden deep within your page. As a result, you will have lower ranks and less traffic to key content areas.

In addition to being an essential component of effective search optimization, internal linking tactics are also crucial to your other customer retention plans. Improve customer retention and another rank KPIs like time-on-site by creating clear, concise internal links and navigation. Internal links with lots of keywords will make it easier for search engines to understand what your site is about and whether the material is pertinent to users’ queries. (Jackson. 2021.)

5.     Simple technological problems

The technical strength of your website’s base is assessed using technical SEO. It alludes to SEO activities that modify the way search engines index and crawl your content.

addressing some of the most frequent problems that could impact the traffic and search engine rankings of your website. Being knowledgeable about technical SEO concerns enables you to take better care of your website and maintain high ranks. Some of the fundamental difficulties that can prevent you from ranking include technical SEO issues.

6.     Ensure Accuracy Of Your Data

Your data correctness is the foremost thing you need to double-check when dealing with SEO traffic decreases and rankings changes. Verify that you are not lacking information for a specific time period, device, or page type and are not focusing on the wrong problem.

The good news is that it’s not hard to find those missing people and prevent such disappearances from happening again. Aside from that, traffic swings are not unusual. You may compare the data by computing the typical volatility in SEO traffic just to help you relax. For instance, you can plot the average deviation for the last 12 months of your weekly SEO traffic. You’re on the right page if the decline is still significant.

7.     Updated Google algorithm

A website ranking change can affect you in two different ways. First, it can be a brand-new algorithm that Google has released (or a significant modification to an existing algorithm). Second, it can be one of the well-known algos that are continuously refreshed.

The two main upgrades to watch out for are Google’s Panda and Penguin algorithms now that they are a part of the search engine’s core algorithm (and are probably refreshed more frequently than previously).

The ongoing modifications to the core Google algorithm and the rollout of BERT also made 2019 stand out. Another justification for focusing on searcher intent, selecting your keywords carefully, developing high-quality links and content, and prioritizing excellent user experience.

8.     Using Mobile-First Indexing

Mobile-friendly web design is especially important to search engines. Mobile-friendly websites get far more attention when it comes to Google rankings. But don’t be alarmed—desktop sites are still competing in the SEO race.

But failing to have a mobile-friendly version of your website could also be to blame for a sharp decline in SEO traffic and a change in rankings. As an illustration, one of your rivals might have improved their website for mobile use and beat you in mobile search results.

With the use of Google Analytics, you can filter out your traffic by device to see if a decline in your SEO results is related to mobile friendliness. To verify if your website is mobile-friendly, here is a good free tool for you to use. If you haven’t already, now is the chance. Consider how often you personally use a phone to browse the internet. View now?

Additionally, you may utilize Rank Tracker with its mobile bot settings to see whether there is much of a difference between keywords attracting desktop and mobile traffic. Furthermore, on-page audits offered by Website Auditor allow you to assess your website’s mobile friendliness.

9.     User behavior shifts

Various search patents and many real-world trials contradict Google executives who regularly claim that behavioral variables are too noisy to affect rankings. There is a chance that some of your ranking losses may be explained by a decline in your click-through rates, even though we recognize that this may be debatable.

Open Google Search Console, navigate to Performance > Search results, and look for any changes to your click-through rates to see if this is the case. You have the option of viewing your CTR for the full website or adding filters to display CTRs by page or query.

You’ll likely need to experiment for a while before your efforts are successful because increasing your CTR isn’t a “quick fix.” In any event, visit the SERP in question to compare your snippet to the snippets of your rivals. Depending on what you discover, you might need to improve your title and meta description or utilise schema markup to enrich your sample with rich elements.

CTR trick

A effective CTR trick involves PPC. If you use sponsored search, you are aware of the power of A/B testing your adverts. To leverage these learnings for your organic listings, test a few different snippet variations in Google Ads and observe how the adjustments you make impact the CTR. Obviously, you don’t have to do this for each page on your website; instead, search for trends that you can apply to your optimization strategies.

Which phrase best fits the title? Does the performance of a CTA in the meta description improve? Make note of the strategies that are most effective and apply them to the pages that appear in organic search results.

If you haven’t tried Google Ads yet, try searching for it. You’ll most likely find a tonne of coupons, typically between $50 and $100, that will allow you to test it out with essentially free PPC money. Setting up tests in Google Ads is really simple; try several organic snippets to see which ones perform best in terms of clickthroughs.


If you have ever personally experienced a steep decline, please share your experience with us, along with the outcome of your course of action. In the meantime, save this list for a rainy day, and let’s hope you never need it. Cheers!


Jackson. 2021. (Google keyword ranking system that really works) Online available at < https://digital-selling.org/google-keyword-ranking/> Accessed on [June 4, 2022)

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