Instagram is a fantastic tool for businesses of all sizes. Creating an account is completely free, and anyone who follows you expresses an interest in hearing from you voluntarily. Thus, it is typically quite affordable and cost-effective even when paid advertising is used. Additionally, if you can convince your customers to share positive things about you on social media, you have another source of free advertising at your disposal.
How can you increase your Instagram followers, likes, comments, and views to spread the word about your business? At Healthcare Marketing Agency, we specialize in attracting families to your physical location, and we know a thing or two about how to bring them to your social channels. So if you’re wondering how to grow your business on Instagram, we’ve put together the guides you need.
List of Contents
- The Critical Role of Social Media Marketing Agency in Business Promotion
- How to Increase Your Business’s Instagram Followers
- How To Improve Your Space To Make It Instagram-Capable
- Playground Elements to Boost Your Family Friendly Business
- Get Photo-Worthy Playground Carvings from Healthcare Marketing Agency
THE IMPORTANCE OF USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
Before we discuss how to grow your Instagram business account, let’s discuss why you should focus on social media and this platform.
Why do people gravitate toward one type of business over another? While there are numerous reasons for this, one of the most compelling is the personal connection. Going further to serve customers is the foundation of business strategy. So why do people use social media? Again, numerous reasons entail the establishment of connections. Any business that utilizes social media has the opportunity to connect with current and potential customers. The connection can be as deep as a one-on-one discussion over a direct message.
Meanwhile, your regular posts showcase your brand personality, making customers feel like they’re interacting with real people. Your audience craves human connection, and it works from a marketing standpoint. In 2021, social media will have aided 93 percent of marketers in increasing their exposure. This exposure has a significant effect on sales.
Around 90% of consumers who connect with brands on social media make a purchase. However, 57 percent of those who follow a brand on social media do so specifically to learn about a new product or service, and 40% look for promotions and discounts.
Social media can aid in business growth, and Instagram is an especially effective channel. Given that 73% of marketers use Instagram, it may be prudent for your business to join. The social media platform has more than 200 million users who visit at least one business profile each day. Your business can be easily found on Instagram between advertising and organic reach. That is if you have a well-thought-out Instagram strategy.
HOW TO GET PEOPLE TO FOLLOW YOUR BUSINESS ON INSTAGRAM
Half of the battle to grow your brand on Instagram determines when to participate. Like most social media platforms, Instagram wants its users to stay entertained and on the app for as long as possible. As a result, it rewards users who generate engagement through views, swipes, likes, and comments.
The most popular account is likely to be recommended to new followers. Therefore, they are also more likely to appear in your follower’s feeds. This strategy shows how you can stay engaged and encourage your network of followers to following you.
Another important aspect of developing an effective Instagram strategy is attracting users’ attention and following. The following guidelines will assist you in accomplishing both:
OPTIMIZE WHEN YOU POST
If you manage an Instagram business account, you can access much analytics. One data point where you need to pay particular interest is when your followers scroll through their feeds most often. You will see this number trigger at any time of the day and day of the week.
When you post something new while your users are on the Instagram app, your post is more likely to appear at the top of their feed. If you can get engagement on the post as soon as it goes live, it’s more likely to continue to appear in your users’ feeds. You’ll increase the number of users who comment on your posts and add them to their Stories- plus more likes on your posts in general – which can entice new followers to join.
PARTNER WITH YOUR POTENTIAL CUSTOMERS
One strategy for gaining new followers is interacting with them before following you. You will want to reach these users in a natural rather than promotional way and find those who are most qualified to be potential customers. For example, users who comment on your competitor’s posts or use hashtags related to your product are highly engaged. They might be your future fans too.
Once you confirm the user is the type of person who will use your product or service, such as their comments. Then, go to their profile and leave an in-depth comment or two on any post related to your business. For example, if you run a family entertainment center, commenting on a user’s family photos is most natural. Remember not to mention your business. Instead, leave something interesting that might motivate users to check out your page.
FOSTERING CONSISTENT POSITIONS
There are two consistent aspects to Instagram – posting often and posting similar content. Most brands broadcast several times a week, and some even many times a day. So as long as each post is relevant to your audience and adds real value, don’t be afraid to post regularly. The idea is to remind the audience of your business so they will think about you often. In addition, a steady stream of content that inspires, educates, or offers exclusive deals can make your account look more worth chasing for those considering following you.
The brands that do the best on Instagram are the ones that treat the look differently. Using the same lighting, camera angles, and filters in all your photos is best. If your profile visitors see a lovely grid on your page with each photo complementing the people in it, they are more likely to tap the follow button.
POST-HIGH-QUALITY CONTENT
Consider why your followers seek your communication. For example, if you own a family restaurant, your audience may be interested in learning about upcoming specials and menu items. Posts highlighting your new and special menu items will probably do just fine. High-quality content can also include educational content. For example, family-friendly restaurants can post photos of dishes and discuss children’s nutritional needs, emphasizing how the photos represent a balanced meal.
Anything you post should be entertaining, relevant, informative, or interesting. You want to create content that makes potential followers feel they might miss you if you aren’t featured in their feed. In addition to having something to share with your audience, your content should have high-quality photography and well-written captions.
TRY NEW FEATURES QUICKLY
Instagram is constantly introducing new features hoping that users will enjoy them. As a result, the algorithm will likely favor accounts that incorporate these features immediately. Reels is one of the most recent features to enter the Instagram sphere, following IGTV.
If you can develop meaningful content relevant to your business using new features ahead of your competitors, you will generate discovery opportunities. With Reels and, more specifically, IGTV, new followers can discover your content via the Explore section of the app.
ENGAGED WITH RELATED ACCOUNTS
Engaging with similar accounts does some things to help you gain new followers. First, it introduces other account followers to you and your content. By appearing in the comments section, scrolling users can find you. Interacting with related accounts, whether direct competitors or other pages that post things related to your business, tells the Instagram algorithm what your brand is.
The account you are involved in at the small and medium business level may be another local business. If you’re hoping to attract the family to your museum, get involved with a family-friendly restaurant within walking distance. It also makes sense for those restaurants to get involved with local museums. Amusement parks may follow and engage with some of the other family attractions. After all, a family visiting one person will probably try another.
When you are frequently involved with individual accounts, you will appear in the “recommended for you” section. Each Instagram page has its personalized recommendations. When someone visits a page and follows an account, they’ll be greeted with a side-scrolling list of similar pages, and you’ll want to be one of them.
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WAYS TO ENHANCE YOUR SPACE FOR IT TO BE CAPABLE OF INSTAGRAM
Another way to increase your business’s exposure on Instagram is to encourage your customers to share posts about you.
If a mother posts pictures of her children enjoying a family dinner from your restaurant, all her followers with their children will see your food and restaurant in a positive light. If he tags you, his followers can check out your page right from his post.
While it is difficult to control whether or not your customers post about you on social media, creating a photogenic restaurant environment provides them with incentives and inspiration. Instagramable businesses can also set the perfect level for your brand’s official content. Here are some ways to create Instagram -worthy photo moments and atmospheres for your business:
CREATING A THEMED ENVIRONMENT
While not all businesses need a theme, themes create an integrated experience and many photo ops. Some companies also meet this need with Instagram playgrounds, which offer unique museum photo moments and exhibits to post to social media.
The full concept can create a unique atmosphere your visitors naturally want to photograph in front of. Some common examples in the family attraction industry include dinosaurs and animals, and they can get detailed and unique as your creativity brings you.
At Soft Play, we’ve created a themed children’s playground to match the attractions where they are. For example, our Underwater theme works well for aquariums, and our ski resort-themed playground is perfect for any winter wonderland. We have also designed unique attractions to serve as themes in their own right.
SET SOME FUN BACKGROUNDS
Customers are encouraged to take photographs with bold statement walls, bright colors, fun slogans, and artistic designs. These are the things that can transform any business into an Instagram playground. They’ll break down your white walls to make the space feel more inviting, and your social media-minded visitors will scope them out as the perfect backdrop for attacking poses.
Your background can be as creative as your own business. For example, you can include your logo to increase your exposure online if you create a wall worth photography. Some brands use flowers or greenery to accentuate their accent walls. Others use neon lights, inspirational quotes, or eye graphics.
Make sure the area has adequate lighting and is located so that customers can take pictures comfortably without disturbing other guests.
FRAME YOUR ENVIRONMENT AND PRODUCTS
Whatever elements of your business you hope to pull the camera towards, make sure it is framed properly. This means serving food on attractive tables and inviting photo practitioners to restaurants. It makes sense to decorate a dish and make it more camera-ready in some restaurants. If your business is more geared toward families, you’ll want to foster an environment conducive to photography. This includes good lighting and dynamic arrangement so that your attraction looks attractive in the photo from any angle.
ELEMENTS OF THE PLAYGROUND TO SUPPORT YOUR FAMILY-FRIENDLY BUSINESS
Nothing on social media is more pleasing to the eye than smiling faces and people having a good time, especially children. Adding some playground sculpture to your business serves two purposes. In addition to being a fun photo op, playgrounds let parents take pictures of their kids enjoying your attraction. The well-kept and colorful playground equipment also presents the perfect backdrop while keeping the kids happy and occupied long enough for photos. This playset is ideal for restaurants, theme parks, family destinations, and other businesses that serve children and their parents.
The best part about bubble interior game sculptures is that they can be made to fit any shape and size. So any object that will excite and inspire your customers can easily be made out of foam. From frogs or bears to sugarcane or coral reefs, we can help you build an Instagramable playground for your youngest visitors. Here are some kid-friendly sculptures and decent photo elements you can incorporate into your location:
MAIN IMAGINATION
Airplanes, trains, cars, rocket ships, clear domed windows, and more offer the perfect photo background. Our imaginative play events are designed to spark creativity while putting kids in the driver’s seat. Kids love taking pictures in some of their favorite vehicles and playing with the elements, crushing their size.
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