Blogs are a new way to reach the audience across the boundaries. But at the same time, many might think that blogs are a thing of the past, but you will be amazed to know that according to some studies 45-50 percent people make their final purchase after reading the content. So from here, you can judge how powerful tool blog is for making an online business a success.
A written piece with normal content is not a perfect blog. Blogs haven’t gone away, they have become really smarter with the smart writers. They not only provide the information to the viewers rather generate sales and better customer engagement. So it is highly pertinent to mention that content remains a crucial component to your business success.
Let’s throw a light on various tips and tricks with which we can make your website blogs outstanding.
Linking popular & old posts
Take an advantage by linking your most popular and old posts with your latest post as this will allow the people with the best-rated articles they might not have gone through it earlier. Another vital aspect is this will not surge your SEO and Google rankings rather will help you gel with the new customers by showcasing them the “greatest like” of your content.
In your blog content don’t forget to add the interesting and related tags. This will help you have a wider reach and make easy for the searchers to search the content and will also allow the viewers to easily drill down on a certain subject matter on your blog. But make sure you add the necessary tags, do not fluff the content with so many tags.
Tap into the world of images and videos
Images and videos should go hand in hand. Creative and interesting images can attract the readers, but most effective tool these days is explainer videos. Your online business can grab the perfect viewers attention by looking into the videos and trust you. It is also assumed that videos make 74% of all online traffic.
Oh! You are missing something really important. Traditional blogs post just let the readers go but make sure you don’t miss to add a call-to-action at the blog’s bottom line like “You may also like it”, can help you decrease your bounce rate grab more readers to your content.
Read: Top Social Media Trends
Optimize for SEO
SEO is a good marketing tool through which you can get good results with good ranking, which will help you a lot. What adds more cherry on a cake is, it is free of cost. If you are not able to do it yourself, then you can easily take the help of an SEO expert.
Understand your audience
Before diving into digital marketing, it’s important to understand your audience. Consider who you are trying to reach with your marketing efforts. What are their needs and wants? What kind of language do they use? What websites do they visit? Once you have a good understanding of your audience, you can start to create content that resonates with them. Only then will you be able to truly succeed in digital marketing.
Let’s talk to Our Experts @ Kinex Media