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Health and Fitness

What is the Yoga Mat Market Scenario?

Yoga mats are made specifically for these kinds of exercises. Growing health consciousness among people supports the growth of the worldwide yoga mat market.

They are primarily utilized to stop a person’s surface energy waste and support keeping the body warm and energized when exercising.

When doing a certain yoga stretch, yoga mats prevent injuries, which raises demand for the product. Manufacturers are concentrating on the more advantageous modern raw materials for yoga mats to offer a high level of consumer comfort and relaxation.

The market for yoga mats is predicted to increase at a rate of 5.90% from 2020 to 2027, although issues including fluctuating raw material prices and the proliferation of product substitutes like woven blankets will limit market expansion in developing nations.

The market for yoga mats has seen outstanding penetration in North American rich nations. Growing health consciousness, the advantages of yoga, and the availability of more yoga studios will all contribute to the market’s expansion.

Market scenario for yoga mats

Companies nowadays are utilising cutting-edge technological features like artificial intelligence (AI) and digital connection to assist customers in doing yoga and asanas poses successfully.

As per Data Bridge Market Research, the market for yoga mats is expected to grow significantly in developing economies between 2020 and 2027 as a result of factors including increasing government efforts to promote the health benefits of yoga, increasing consumer adoption of yoga due to its popularity, and an increase in the number of yoga studios and centers. All of these factors will contribute to the market’s expansion.

Which additional regions are being targeted by the yoga mat market, we wonder? In the projected period of 2020–2027, Data Bridge Market Research predicts that the Asia–Pacific yoga mat market would experience significant growth. The key potential and growth factors in the market for yoga mats are highlighted in the most recent market research studies from Data Bridge.

 

Request a briefing with our analysts to learn more about the yoga mat industry.

Market Size for Yoga Mats

The market for yoga mats worldwide is divided into sections depending on material, end user, distribution method, and geography. The market may be divided into yoga and fitness clubs, households, and other categories depending on the end user. The yoga and fitness clubs among them have the biggest market share in 2021. The home category is anticipated to see the fastest increase throughout the projected period, notwithstanding the temporary closure of these fitness facilities due to the COVID-19 epidemic. The growing popularity of at-home exercises is another factor contributing to the segment’s expansion.

According to countries, the yoga mat market is divided into North America (U.S., Canada, Mexico), South America (Brazil, Argentina, Rest of South America), Europe (China, Japan, India, Australia), Singapore, Thailand, Malaysia, South Korea, Indonesia, Philippines, and Rest of Asia-Pacific (APAC), as well as the United Arab Emirates, Egypt, Saudi Arabia, and the United Arab Emirates (MEA).

  • The yoga mat market is segmented further using the highest level of granularity for all country-based analyses. The market is divided into PVC, TPE, rubber, cotton/jute, and others on the basis of material. The market is divided into segments for households, yoga and fitness clubs, and other end users. The market is divided into supermarket/hypermarket, specialty shops, e-commerce, and others based on the distribution channel.
  • Yoga mats are often utilized due to the rising global popularity of yoga. Yoga mats are constructed of rubber and aid to give sitting support when doing yoga. Many countries are increasingly promoting the benefits of combining ayurvedic medicine with yoga practice.

Research Methodology

Data collection modules with large sample sizes are used for data collecting and base year analysis. Market statistics and cogent models are used to analyze and estimate the market data. The important success variables in the market study are also market share analysis and key trend analysis. Please call an analyst to learn more, or you may submit your inquiry.

Data triangulation, which includes data mining, analyzing the effects of data factors on the market. The primary (industry expert) validation, is the main research approach employed by the DBMR research team. In addition, data models are available for vendor positioning grids, market timeline analyses, market overview and guides. The company positioning grids, company market share analysis, standards of measurement, global vs regional comparisons, and vendor share analyses. Send in a request to talk with our industry specialists if you want to learn more about the study process.

 

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