Want to increase your internet presence and client base rapidly, but you don’t have much time to devote to entering the meal delivery niche? The answer is a white-label app for restaurants. Customizing the appearance and feel, order processes, and features of a food ordering app can be done, but it may not be the greatest option for your business, particularly in the beginning. That’s why it’s worth thinking about creating a White Label restaurant Business platform.
Let’s define what white-label apps are, the ways in which companies may profit from them, and the worries that businesses have about utilizing this before we get into the details of white-label applications for the restaurant sector.
What is a White-label app?
When asked, “What is white-label?” White-label has a wide variety of applications in the commercial world. The term “white labeling,” which sometimes goes by the name “private labelling,” refers to a business practice in which one firm (the supplier) makes an unbranded product or service and then sells it to another business (the marketer) under the pretense that it was made by the latter.
Often, white labeling is used for generic mass-produced items including consumer goods, electronics, and software. In recent years, White Label Food Ordering App has gained considerable traction. White-label applications are developed by several IT development firms and then sold to other businesses.
Why would a restaurant want to use a white-label mobile app?
Diners choose mobile ordering
Most consumers utilize their mobile devices and restaurant-specific applications during their dining trips. According to the same research, at least 56% of customers said that being able to place orders online through a mobile app will encourage them to order from the restaurant more often. The key reason? Convenience. Mobile applications allow the ability to order from any location at any time—without having to call.
Even if COVID-19 is still widely spread, people’s willingness to utilize mobile applications to place restaurant orders shows no indication of abating.
Restaurants may preserve their customer information and statistics with a white-label mobile app.
By using a White Label Food Ordering App Solution, eatery owners can easily collect valuable first-party customer feedback. The success of your restaurant, in the long run, will depend on the first-party data you gather or information about your customers that you get directly from them.
Using first-party data, you can get in touch with users in a variety of personal ways, including the app itself, emails, texts, social media, and even snail mail. Insights on your audience’s demographics, interests, and behaviors may help you better understand your target market, tailor your offerings to their needs, and anticipate their wants and desires. This gives you complete control over how often and at what times you get in touch with clients to announce specials, discounts, seasonal offerings, and more. The ultimate objective of marketing is to encourage repeat purchases from a certain brand.
Through a restaurant’s white-label mobile app, customers are more likely to spend money.
Did you know that the convenience of mobile ordering has led to an increase in the average ticket size at numerous restaurants? In fact, clients might spend up to 30% more when utilizing a White Label Online Ordering System for restaurants compared to when ordering over the phone.
There are a variety of reasons why an app might increase revenue from current customers. First, if the app is easy to use, customers will have more time to examine your menu and specials.
Second, since there is no stigma associated with doing so, upselling more menu items to increase the average ticket size is a breeze. Customers ordering over the phone may not want to substitute poutine for ordinary fries. However, with the help of a smartphone app, users can “anonymously” place an order for poutine and dessert without feeling like a jerk.
Third, in the proper hands, mobile app marketing may make buying on the spot a simple. Promoting things with a limited availability or time limit might make buyers feel like they are missing out, encouraging them to buy before the deal is over.
You should expect a significant increase in sales if you include a customer-rewards program in your mobile app.
Building customer loyalty inside the app is a certain way to boost sales from in-app purchases and other forms of online food ordering. Customers who are part of a loyalty program are more likely to make repeat purchases and spend more overall in an effort to earn incentives more quickly.
According to research conducted by several restaurant loyalty rewards systems, offering clients in-app incentives may result in a 25-45% increase in visit frequency and a 10-15% rise in per-transaction. The long-term effects on your bottom line might be rather significant.
Better Profit Margins and Lower Expenses for Selling Food Online
It takes a lot more time and money to build an app from the ground up than it would to use a Food Delivery App. Promoting your business by way of a third-party mobile app is a smart move since it exposes you to a sizable new customer base. However, they operate on a commission basis and take 20-30% of your internet sales as their cut.
Having your own app means all of your revenue will be reinvest in your company. You won’t have to worry about extra costs accruing as a result of increased sales volume since instead, you’ll be paying a flat monthly membership amount. As the number of people using your mobile app increases, you’ll be able to expand efficiently thanks to this.
In order to break down barriers of communication, having your own food ordering app is essential.
If there is an issue with a customer’s purchase and you are using a third-party delivery provider, you will likely never hear back from them. There might be delays, mistakes, or failures in the shipment of some of your products. Customers may try calling the restaurant to voice their concerns, but if the staff lacks the authority to issue refunds or make changes in the order due to software limitations, customer satisfaction may suffer as a consequence. The consumer will be dissatisfi regardless of the cause, and they may decide not to return.
If the consumer has any issues with their purchase, they may call the third-party delivery service, and in many cases, they will offer a full refund without contacting the restaurant for permission. Because of this, restaurants have almost no chance of connecting with their patrons and gaining their trust. Your ghost kitchen’s or restaurant’s reputation might take a hit if you are unable to adequately communicate with your customers.
Conclusion
There will be a growing need for restaurants to adopt the mentality of large brands and provide a digital ordering experience that is on par with, if not superior to, in-person service as the use of digital ordering becomes the norm across the restaurant sector. Your restaurant’s success and the retention of regulars might be dramatically improv by the implementation of a white-label mobile app. There are several advantages to using a white-label app for your restaurants, such as increased revenue, access to consumer information, and improved efficiency.
